Hi, I’m Jacqui; a 40+ journalist, and lifestyle & parenting blogger, and mum of two gorgeous girls; Big Sis, born Summer 2008, and Lil Sis, born Autumn 2010.
I was a true-life features and travel writer for over 20 years, with my articles appearing in glossy magazines around the world, including Cosmopolitan, Marie Claire, Psychologies, Look and The Guardian’s Weekend magazine (see some of my professional work under my journalism header); I’m also a founding member of the boutique collective, Mothers & Shakers and the Captivate team of professional travel bloggers.
After the birth of my youngest daughter, I began to move towards digital publishing, and am now a full-time blogger and influencer.
I draw on my professional writing skills to create bespoke posts and exciting, dynamic campaigns for clients. Accompanying images are either specifically created by me to illustrate your content (check out my INSTAGRAM page) or carefully sourced via your own media resources and/or Shutterstock (for which I have a standard usage licence).
I have a thorough understanding of media and privacy laws (see my policies here), CAP Code requirements and search engine optimisation, and always disclose when an item has been gifted, or when a post is a paid commission (yes, I know I don’t have to unless you’re controlling the content, but decades of professional writing has taught me honesty and transparency are always the best options for me, you and the reader).
I’m also a bit of a social media addict, and use my channels to cross-promote blog posts; as of 12/6/18 my numbers looked like this:
• 21,000+ Twitter followers
• 5500+ Facebook Likes
• 3525+ Google Plus circles
• 3050+ Instagram followers
• 2800+ Pinterest followers
• 2042 subscribers (MailChimp + BlogLovin’)
I’m very firmly enmeshed in the parent and lifestyle online community, with direct access to thousands of fellow bloggers – many of whom are now close friends. In recent years I’ve been lucky to collaborate with dozens of high-profile companies and brands, including Philips, DFS, Kurio, Fisher Price, Next, Vertbaudet, Zalando, Base Fashion, House of Fraser, Arlo & Jacob, Marks and Spencer, and the stunning Windjammer Landing Resort in St Lucia.
I have spoken at many blogging conferences including Britmums Live, Blog Camp and Wonder London. I was an official blogger for the Tesco Mum of the Year Awards from 2012 to 2015 and was described as a ‘Parent Blogger Genius’ by The Independent. I’m also a regular contributor to Visit Britain’s media centre, providing topical press releases to international news outlets.
Blogging, digital strategy and social influencing is my full-time profession. Each job is considered individually; payment can take the form of an agreed fee, gifted products or giveaway prizes, or invites to blogger events. In the case of showcases and events, priority is given to those where expenses are covered (otherwise travel costs leave me out of pocket).
I don’t charge to review products, as I feel this creates a conflict of interest. Equally, I don’t return review samples – this is both because the product is considered ‘payment’, and also because there’s a significant time and money cost for me to organise and oversee returns.
If you’d like to chat about a project, drop me a line at [email protected].
You can also find me at:
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